Google, Yahoo, MSN are some of the major search engines where one hopes for their website to be highly ranked and hence create traffic or more visitors. Search engines use programs like Crawlers or Robots to index sites to list on their search result pages.

Search engine programs follow links to a page, read its contents and record it in their own database pulling up the listing as people search. Hence It helps to design search engine friendly sites that will be able to rank highly.

It is highly recommended for one to use Meta Tags on each and every page of their website. This enable search engine programs know what your pages are talking about hence making it easier for the programs to crawl and index your site often.

Things to avoid are:

1. Flash Movies or Images. Don't present important information in images but rather let them be in textual form. Search engines programs can only read text on your source codes.

2. Frames on your website. Frames will confuse search engines programs and they may just leave out your website. Also frames make it difficult for people to bookmark pages on your site,

3. Wrong HTML tags to style your pages. Instead use CSS (Cascading Style Sheets) since they are more effective and in the process make your pages much lighter and faster to load.


  Adhering to the above will ensure your website is ranked highly in search engines results.